All of the products we sell are Black-Owned. Prior to partnership we do some snooping and conduct our own investigation to verify.
We are committed to improving Black economics and keeping more Black beauty dollars in the Black community.
Next, we evaluate the quality of product ingredients.
We want to see whole natural ingredients that nourish curls: no extracts or artificial replacements.
We carefully check product reviews and we use all the products in our marketplace.
We only want to offer the best of the best Curlfriend approved products.